Eventflow for FIFA World Cup

RoleProduct Manager - Experience
Year2026
Timeline5 weeks
ResponsibilitiesProduct Vision, Product Strategy, Discovery, Prioritization, UX Leadership, Stakeholder Alignment, Delivery
TeamPM 01, Engineers 07, QA 02, Designer 03

EventFlow is a event-aware transportation planning extension for the FIFA World Cup. It helps fans coordinate pickup locations, optimize arrival times, and plan post-match journeys around live events, not just destinations.

EventFlow World Cup itinerary shown on a phone in a passenger's hand
EventFlow for FIFA World Cup identity
Choose Match interface for selecting a World Cup fixture
Select Venue interface for choosing a World Cup stadium

Users already know which match they’re attending, so the journey begins with selecting the venue.

Map route between the stadium and pickup location

Users confirm where they’re traveling before deciding when, creating a simpler planning flow.

EventFlow schedule builder on a mobile device

Fans already know the game. EventFlow handles everything around it, venue, pickup, timing, and the ride itself, as one connected plan.

EventFlow itinerary confirmation shown on a mobile device
EventFlow vehicle selection interface

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